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BMW
BAYERISCHEN MOTOREN WERKE AG
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BMW AG (Bavarian Motor Works Group) has been existing for more than a century and has been able not only to enter the top list of world leaders in the automotive industry, but also to maintain its individuality in creating dynamic cars with a sporty character. The company now has two relevant slogans: in English “The Ultimate Driving Machine” and in German “Freude am Fahren”, which successfully convey the Bavarian approach to its products, which are more than just vehicles. Now BMW is a certain culture that unites fans of this brand, within which there are its own requirements for a car, its own aesthetics and fashion, its own style.